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Indienne in Europe: How Indian Cottons Seduced Fashion and Gave Birth to the Genoese Mezzari
An exotic debut and a revolution in taste Between the 17th and 19th centuries, painted or printed Indian cotton, known in Europe as indienne, sparked a profound transformation in taste and fashion. These fabrics, such as chintz (from the Indian word chint, meaning variegated or spotted) and calicoes (from Calicut, a city that became synonymous with printed cloth), were at first considered too "ordinary" and used only for bedspreads or to clothe the poorer classes. Yet they so
Govinda Ram
Nov 15, 20253 min read
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